Welcome to Module Two of the Slow Flowers Creative Workshop -- Your Story and About You. This module will equip you with the building blocks for what some might argue is your most important piece of writing ever. In a world of website templates, Canva graphics and logos, and surprisingly similar branding for flower farms and floral studios (and you know exactly what I mean, thanks to square space, Wix and the aforementioned Canva), the one variable you can control about your brand is you and the biographical description you write about you, your farm, your studio, your process, your design aesthetic.

Once you craft the authentic narrative that truly reflects what you want to present to the marketplace, everything else will fall into place as hold the mirror up to that "about" paragraph.

My goal is to give you the core resources that you will draw from every single time you put your fingers on a computer keyboard or on that tiny touch-pad keyboard on your smart phone.

There are Three Lessons in Module Two:

Lesson One: All About You. Who You Are and What Defines You. Now we begin the "digging deep" portion of this course. This is the heart of things. And it can't be rushed.

Lesson Two: It's All About MISSION and PASSION: Finding What Makes You Tick?

Lesson Three: All about Character, Actions over Words
Writing and Rewriting Techniques.