As an experienced journalist, book author, editor and features writer, I have an unique skill set to teach writing to floral designers, farmer-florists and growers who want to stretch their creative muscles. 
I have decades of experience writing about small business topics, home and garden features, and now, of course, about floral agriculture and sustainable design. I have worked professionally in fashion, textiles, retail, interior design, architecture and horticulture. I’ve been an adjunct professor at the community college level and I’m the past president of GardenComm, the association for gardening communicators. 
And I believe that like artists in any genre or discipline, floral entrepreneurs need a set of creative writing tools in their marketing toolbox.